Southern Planner

Next up in the listing of online campaigns is this expertly produced stop-motion video for Adidas created by 180 Amsterdam.

There isn’t an option to embed the video so to view you can go to the official link:
http://www.adidas.com/campaigns/adidassler/content/index.asp?strCountry_

Or view the bootleg from YouTube:

The video tells the story of Adi Dassler, the company’s founder, and also its namesake. Who knew? I always thought Adidas was an acronym for All Day I Dream About Soccer or Sports or various other words beginning with an “S”. Tracking Adidas throughout history the movie highlights sports milestones from the past as well as innovations the company has made and it’s impact on culture.

Unfortunately there isn’t much information regarding the production of the video or anyone involved in its creation online, other than the agency. I will be tossing in my own thoughts on this campaign as well as others for Lakai and GAP soon. In the meantime here is a little more info about Adidas and the videos:

Further Reading
Josh Spear

Adverblog

Adidas – Adi Dassler Background