I recently received an email from Piers Fawkes, asking me to pass along a little information about a conference he is hosting: PSFK Good Ideas Salon coming up January 30th in London.
You can find all the details you need here: http://www.psfk.com/good-ideas-salon-london
To see a video of a Good Ideas Salon that PSFK held in NY you can check it out here: http://www.psfk.com/2008/12/video-good-ideas-in-2009-in-digital.html
Typically, I wouldn’t just pass along information just becuase someone sends me an email. I am doing so now for a number of reasons.
- I have seen Piers speak at a conference before and he seems to always have some really interesting things to pass along.
- The line-up of speakers really looks amazing and I am sad that I won’t be able to attend myself.
- Perhaps the most important reason, I have followed PSFK for years. Piers and his team have consistently delivered interesting and relevant content and never asked anything from me in return. Until now, of course.
It is that last point that I find interesting, and it seems like something all brands in the social media world could take a lesson from. You never know when you are going to need a favor, or who you will need/want help from; so treat everyone as best as you can all the time. Of course, the odds are that PSFK doesn’t really need my help to sell tickets, but what if they did? Or, what if they had some sort of crisis where they needed to rally support, I would probably be there to help out. This is becuase we already have an established relationship, and through all the content and inspiration they have given me over the years I feel I owe them a little something in return. I see it a little like Don Corleone from the Godfather, when he says, “Someday – and that day may never come – I’ll call upon you to do a service for me. But until that day, accept this justice as a gift on my daughter’s wedding day.” As a company/brand you may never need a favor from your consumers, but itsn’t it worth treating them with respect and doing nice things for them, knowing that if that day does come they’ll be there.
Oh Boy Obama is a site that crowd sources political campaign ideas. The thinking goes that this will quickly separate the wheat from the chaff and all the good ideas will bubble up to the surface. Since anyone can participate there will likely be a bunch of ideas. As a great professor, Mark Fenske, once told me quantity will breed quality. Thanks to that I have no doubt that there will be good ideas on the site. What I am skeptical of is whether the good ideas will be the ones that rise to the top? In all likelihood it will be the popular ideas, not necessarily the good ones that come up. This technique works well if you are selling a product since a popular product idea would likely translate to sales. However, I haven’t seen companies crowd sourcing advertising strategies. Just because a strategic idea is popular doesn’t mean it will be effective at accomplishing its goals. On the other hand, if Obama had wanted to crowd source his selection for, VP that would have been a better option that would have likely netted a greater amount of followers…Hillary anyone???
Great quote found at Leeland Maschmeyer’s blog:
Some of the best artists and designers are great cooks. There is something to cooking that is not only inherently inventive, but also exemplifies the very nature of unselfish giving from the heart. What you could eat yourself, you choose to give to another as the most meaningful sustenance for survival.
I would include planners and all creatives in this assesment as well.
Ingredients from my awesome blueberry crumble cookies
As I mentioned in an earlier post, I have been writing for the alldaybuffet blog. You can read the latest post about whether or not donation is the optimal form of philanthropy here. This ties in well with another project we have been working on called the Greater Good Guild (G3). G3 will work social entreprenuers and brands dedicated to doing good, to foster ideas and ensure they are maximizing their social potential through establishing sustainable models with a positive impact.
Sometimes in advertising, it is enough to just put a smile on people’s faces…